A creative marketing leader who has spent the last 15+ years telling stories through animation, games and brands. I started out as a hands‑on animator and motion designer and over time moved into leading teams, shaping campaigns, and building systems that help artists do their best work.

​

Today I lead a multidisciplinary team creating high‑performing campaigns for mobile games, from UA ads and launch trailers to social content and evergreen storytelling. I care as much about the idea as the outcome. My concepts are rooted in audience insight, tested in the real world and judged by how they make people feel and how they move the numbers.

​

I enjoy building pipelines and workflows that remove friction, automation for the repetitive parts, clear guardrails for quality, so there’s more space for the team to focus on craft, narrative and experimentation. Whether it’s defining a visual language for a new title or iterating on a top‑performing concept, I like making complex things feel simple, playful and human.

​

Outside of work, I’m usually tinkering with short animated stories, fiddling with new tools (including AI) and exploring something new (like learning to play drums) that can open up fresh ways to tell creative stories. This site is a snapshot of my journey of shipped campaigns, side projects and a few experiments along the way. If you’d like to collaborate or just talk games, animation and creative leadership feel free to reach out.